A brand’s name is its face to the world. A great name can be imbued with meaning, or it can be fanciful, made meaningful by the brand it comes to be associated with over time.
There are no universal rules for finding a perfect name. And naming is one of the most challenging tasks we face when creating a brand. But there is a process. Ours begins with developing a clear and powerful positioning and brand idea that captures the essence of our client’s brand.
We put our process to work recently for a new luxury tier, limited production wine being released in 2014. The result, Kata.
The success of this name lies in a few key elements. First, the name is easy to remember and identify. Second, the letterforms combine to create a strong graphic that masterfully creates a powerful, individualized identity. Finally, the name tells a story, as Kata is a Japanese word describing the detailed choreographed patterns of movements practiced in martial arts. We like how the name evokes the patterns of nature and the choreography of winemaking.
Watch this blog for more on the development of KATA. This singular expression of vineyard site and vintage is sure to gain recognition when it launches in 2014.